About Us

Norma’s Boutique is owned and operated by Tom and Sherry Shelby, and has been serving Goldsboro, Wilson, Smithfield, Greenville and Eastern North Carolina for more than 40-years, but the history of this Women's clothing boutique can be traced to Tom’s grandfather when in 1935 he established a dress shop in Downtown Goldsboro NC called “The Ladies Shoppe”.

Today, Norma’s Boutique is truly a traditional “boutique”.  That means Norma’s is a specialized ladies store, so when you make a purchase, many times it’s considered “unique”.

Everything in the store has been hand-picked by Tom and Sherry for an “upscale” experience, so when you have an important function and you want to make a statement, Norma’s will have it for you in style!  We are proud of the quality and great variety of fashions we carry at our women's clothing boutique, from ready wear dresses, formal dresses, everyday dresses, mother of the bride dresses, plus a wide variety of sportswear.

Formal Wear & more for Eastern North Carolina!

Our prom and formal wear lines include Alyce, La Femme, Blush, Rachel Allan, Ellie Wilde and Mac Duggal. With this website, there are thousands to choose from.

For more than 20-years, Norma’s has been a Lilly Pulitzer Specialty Store.  We are famous for being one of the top Lilly Pulitzer retailers in all of Eastern North Carolina.  You’ll also discover highly fashionable and trendy jewelry lines from providers like Susan Shaw, Lauren Hope, Zenzii, and more.

Norma’s Boutique is located in the in Sunrise Shopping Center, 1703 East Ash Street, Goldsboro North Carolina, and online at www.normasboutiquenc.com.  Come visit our women's clothing boutique!

Featured Designers:
Blush Prom's Visit Official Website
LaFemme's   Visit Official Website